To beat them, you have to know them
To succeed in any market, you must know who your competitors are, what they offer to customers and their strengths and weaknesses. Only then will you be able to develop a successful business strategy.
Unless you’re able to offer something better than the existing products and services, you’ll struggle to establish your business in the marketplace. Ideally, you´ll identify gaps in the market or areas where your competitors are “weak”, and enter the market through those segments avoiding the areas where they are too strong.
Examples of work we do for clients
We create detailed profiles of clients´ direct and indirect competitors and assess their position in relation to each competitor.
We identify market gaps, competitors’ strengths and weaknesses, and potential sources of competitive advantage for our clients.
We identify the competitors’ past and present strategies, and the reasons behind their success or failure, to help our clients avoid the same mistakes.
Competitors´ Response Profiles
We research competitors´ goals, strategies and capabilities to estimate their responses to our clients´ actions, and the financial implications of those response.