Our marketing strategy development process
1
Understanding your long-term business goals, including mission and vision
2
Situation analysis using SWOT and/or PESTLE framework
3
Target customers analysis (needs, habits, preferences, etc.)
4
Analysis of your competitors and their marketing strategies
5
Developing your competitive advantage, value proposition and unique selling point
6
Deciding budget and marketing channels, and creating the core brand message
7
Developing a 12-month marketing plan (marketing activities, KPIs, etc.)
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