Marketing Strategy

Marketing strategy can make or break your business

You can have the best product or service on the market but unless you approach potential customers in the right way, you´ll fail to make sales.

Market research is the foundation of every successful strategy

We place market research at the centre of our strategy development process to gain deeper understanding of customer needs and competitive forces in the market. This enables us to create value propositions customers love and turn them into effective marketing strategies for our clients.

Contact us at marketing@mcboffin.com or request a free quote. Fees start at £995.

Our marketing strategy development process

1

Understanding your long-term business goals, including mission and vision

2

Situation analysis using SWOT and/or PESTLE framework

3

Target customers analysis (needs, habits, preferences, etc.)

4

Analysis of your competitors and their marketing strategies

5

Developing your competitive advantage, value proposition and unique selling point

6

Deciding budget and marketing channels, and creating the core brand message

7

Developing a 12-month marketing plan (marketing activities, KPIs, etc.)

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