Strategy & Operations

A business strategy gives your business a direction. It describes what you need to do to take your business from the current position to where you want it to be. Its most important part is a business model, which outlines how you deliver value to customers and generate profits. More on business models in our free Business models guide.

An operations strategy is a part of the business strategy that specifies the location of your work facilities, supplier terms, recruitment needs, equipment and technology needs, production process, quality control, etc. It´s how you implement the business model and organise your operations so they generate the desired profits.